Qualtrics Names Aus/NZ Country Manager

US-based experience management specialist Qualtrics has appointed former Salesforce exec Brigid Archibald as Country Manager for Australia and New Zealand.

SAP-owned Qualtrics helps brands continually assess the quality of their four 'core experiences' - customers, employees, products and brands. Its Conjoint XM solution scientifically identifies consumers' preferences for different features by automating the testing of various package combinations; using images as part of the feedback process; and enabling companies to scale studies globally with translation capabilities allowing for multiple languages.

In Australia, Archibald (pictured) joins from CRM software giant Salesforce, where she latterly served as Regional VP, Commercial Sales in Sydney. Prior to this, she worked for American Express - initially in company sales and account exec roles, and more recently, as Head of Sales, Australia & New Zealand for American Express Global Business Travel.

Bill McMurray, MD for the APJ (Asia Pacific Japan) region, comments: 'I am delighted that Brigid has chosen to join Qualtrics as she is a proven world-class business leader. Her wealth of experience in working with fast-growth companies and established enterprises is a huge asset for our customers and Qualtrics. This appointment strengthens Qualtrics' position as the leader in experience management, and provides an exciting platform for us and our customers to build upon as we accelerate our growth in 2020'.

Web site: www.qualtrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.