Cardlytics Names Chief Product & Strategy Officer

In the US, purchase intelligence platform Cardlytics has appointed former Pinterest exec Michael Akkerman as Chief Product & Strategy Officer.

Atlanta-headquartered Cardlytics, which also has offices in London, New York, San Francisco and Visakhapatnam, India, partners with financial institutions to run their banking rewards programs that are designed to promote customer loyalty. In turn, this provides a view into where and when consumers are spending their money, and Cardlytics uses these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the sales impact of marketing campaigns.

Akkerman (pictured) joins from Pinterest, where he served as Global Head of Strategic Partnerships and was responsible for designing and building the company's ecosystem of third party technology partners. Earlier in his career, he was the Global Vice President of enterprise digital marketing software company Kenshoo, where he led the global pre-sales organization and managed teams across the Americas, EMEA, and APAC.

In his new role, Akkerman will lead Cardlytics' overall product strategy, including the development of a multi-year strategic roadmap; while overseeing the delivery of all enhancements and innovations for marketers, financial institutions, and consumers, and the ongoing evolution of the firm's platform. COO and co-founder Lynne Laube comments: 'Michael's deep understanding of the digital advertising landscape and expertise in driving the next big development in technology and marketing make him the perfect addition to Cardlytics' executive leadership team. By setting the strategic vision for our platform's continued growth, we're excited for Michael to help us realize the enormous potential of purchase intelligence.'

Web site: www.cardlytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.