Former Lynx Research President Floats New US Business

In Longmont, Colorado, researcher Chris Hauck has announced the launch of a new consultancy, HauckEye, focusing on the observation of subjects in real life situations.

Hauck says that while much research is moving towards 'quick and cheap tools disconnected from customer experience', the new firm will use 'deep ethnographic and experiential projects' to get a real understanding of how its clients' customers view the world and their business. A broad range of qual and quant methods will be used, with a focus on 'larger-scale meaningful projects' to provide clients with actionable intelligence.

'These are the projects that I have found the most rewarding and impactful on my clients' businesses in my more than three decades in marketing research', says Hauck, who has spent the last nineteen years at Lynx Research Consulting, latterly as President; and worked previously at Chilton Research Services, the M/A/R/C Group, and client side for four years as MR Manager at GTE, now part of Verizon.

HauckEye will boast a 'distinct set of values' developed over many years: 'I strongly believe that as adults in this world, we are responsible to each other for our impact on our environment and on the people around us', Hauck continues. 'The choices I make at HauckEye are based on this responsibility for the success of my clients and the health of the broader environment and economy'.

Web site: www.hauckeye.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.