AUDIENCEX Names Chief Commercial Officer

Los Angeles-based AUDIENCEX - which offers creative, tech, targeted media buying, and data-driven analysis services to help clients acquire customers throughout the entire purchase funnel - has hired digital tech executive Brian Ko as Chief Commercial Officer.

The firm, which also has offices in New York, Denver, Dallas and Toronto, delivers cross-channel marketing campaigns designed to engage clients' target audiences. Its trading desk, tdX, assesses more than eighteen enterprise-level programmatic, search and social media platforms, based on millions of data points, to identify the best-performing mix of platforms and channels to match each campaign's goals. It also has proprietary reporting tools which monitor, quantify and visualize data on the performance of each campaign.

Ko (pictured) joins after leading revenue, strategy and product growth for several programmatic platforms. During his career, he has held stints as Managing Partner and Head of Business at WPP, IPG and Publicis Holding Companies. Most recently, he led the revenue team at native video marketplace platform Teads, before which he was Head of Industry at Turn. In his new position, Ko will oversee the Sales, Strategy, Client Services and Marketing teams.

This hire follows AUDIENCEX's recent announcement of a multi-million dollar investment from Decathlon Capital Partners, which it will use to scale its Sales teams, drive in-market visibility and geographical expansion, and further develop its products. CEO and co-founder Reeve Benaron comments: 'We very much look forward to Brian joining the team and helping to further evolve our company model. With this latest addition to our executive team, coupled with investment from Decathlon, we expect to significantly build on the growth we saw in 2019'.

Web site: www.audiencex.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.