Methodify Hires Former Cint Execs Lewis and Cohen

The US division of research automation platform Methodify has appointed former Cint execs Kwami Lewis, as Managing Director, and Brett Cohen as Director of Sales.

Methodify, which is part of digital innovation firm Delvinia, was launched in 2015 to enable marketers and researchers to automate their research process and gain consumer insights within hours. The platform provides direct access to a series of packaged and proprietary methods combining feedback tools, real-time reporting features and sample, including access to members of Delvinia's panels.

Lewis joins from insight exchange and sample management platform Cint, where he latterly served as Senior Director, Client Development of North America. Prior to this, he spent seven years in sales/client development roles at online panel specialist Research Now (now known as Dynata) and its then parent company e-Rewards. Cohen also joins from Cint, where he was Senior Director, Client Development, having previously held senior sales positions at Propel Media, Brite Media Group and TransiTV.

Lewis will now be responsible for overseeing Methodify's American resources and establishing growth targets, while Cohen will work alongside him to source and acquire new US-based clients. Methodify President Raj Manocha comments: 'As Methodify continues to make impressive inroads in the US market, these two new additions will be instrumental in championing our vision to change the way companies make business decisions. Their expertise and drive will undoubtedly enable us to uncover new, strategic opportunities and allow us to provide rich consumer insights quicker and more efficiently'.

Web sites: www.methodify.it and www.delvinia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.