New Colorado HQ for Egg Strategy

Colorado-based Egg Strategy is moving its corporate headquarters within the state, from Boulder to Denver - where more than 40 percent of its nearly 70 employees live.

The firm was founded in 2005, focuses on CPG, Health and Lifestyle sectors, and also has offices in Chicago and NYC. The new HQ is located in the SugarCube Building, a 10-storey building in the Lower Downtown area, next door to the historic 1906 Sugar Building. Aside from a dynamic talent pool, Denver boasts a good variety of housing and transit options, and a 'diversity and vitality' which the firm says 'meshes well with Egg's culture of encouraging its employees to create a viable work/life balance'.

The new space, which will make room for Egg's rapid expansion, is modeled after the company's Chicago office and includes flexible work zones to support observation and conversation with consumers, as well as fuel collaboration and ideation workshops with both internal and client teams. Egg moves in on February 4th.

Company President Matthew Singer comments: 'We're going to where the growth is to make it easy to attract top talent and to put us in closer reach to the consumers at the heart of our human-centered process as well as the clients we serve. Over the years, we've learned a lot about how to build a space to support the unique demands of delivering insight-driven, strategic and creative work'. CEO and founder Christopher Wilshire (pictured) adds: 'With every office we've opened, we've seen a revitalization of the creativity, innovation, and engagement we share with our clients. Collectively, we know that our context shapes and amplifies our thinking. This new office is designed specifically to work both pragmatically and emotionally to elevate our work and foster the sense of community and culture that is uniquely Egg'.

Web site: www.eggstrategy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.