Adjust Hires Two from Branch Metrics

In the US, mobile measurement and fraud prevention specialist Adjust has appointed Kelly Mullins as Global Director, Agency Partnerships; while Bill Gerber takes on the post of Head of Enterprise Sales, US. Both previously worked at cross-platform measurement specialist Branch Metrics.

Founded in Berlin in 2012, Adjust provides analytics and measurement for more than 28,000 mobile apps worldwide, as well as fraud prevention and cyber security solutions. Last year, it raised $227m in a new round of funding, and acquired AI start-up Unbotify in Tel Aviv, Israel.

Mullins worked as Branch's Director of Business Development, and before that held management roles at Amazon, video game company Electronic Arts and partner marketing platform TUNE (which sold its Attribution Analytics platform to Branch Metrics in 2018). Gerber was most recently Head of Strategic Accounts at Branch, after serving as Head of Global Marketplace at TUNE. Prior to those roles, he held senior leadership positions at Coremetrics (acquired by IBM) and IBM Global Business Services.

In their new roles, Mullins is responsible for building and maintaining agency relationships around the world, helping ad agencies run mobile-centric campaigns and drive growth for mutual clients. Gerber leads Adjust's enterprise sales strategy for the US; to enable brands to build value, grow audiences, and protect their investments from ad fraud with custom, long-term solutions.

CEO and co-founder Christian Henschel comments: 'We're thrilled to have Kelly and Bill's leadership and entrepreneurial minds to move our US agency partnership mission and enterprise client engagement strategy forward'.

Web site: www.adjust.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.