Larimer Rejoins PureSpectrum to Lead East Sales Team

In the US, Arianne Larimer has returned to online sample marketplace PureSpectrum as VP Client Development, in charge of the East Sales team, after a stint at video analytics firm Voxpopme.

Launched in 2016 by former Cint US MD Michael McCrary, PureSpectrum provides a marketplace for buyers and sellers of online sample. Last year, the firm rolled out a DIY eCommerce insights platform called Storefront, and it has just launched an advanced machine learning-driven respondent scoring system designed to block 'low-quality' respondents from taking surveys.

Since an earlier spell ad PureSpectrum's Director, Client Success, Larimer has worked as Program Manager at data services firm iMerit Technology and then at Voxpopme as Strategic Account Director. Earlier in her career she spent more than three years at programmatic sample platform Lucid, latterly as Senior Manager, Client Development.

Commenting on the appointment, David Butler, Chief Client Officer, said: 'Arianne has earned a reputation in our industry for delivering memorable service and creative solutions to researchers, and that is PureSpectrum's mission. We are thrilled to have her on our team'.

Web site: www.purespectrum.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.