Cint Completes P2Sample Integration

Insight exchange and sample management platform Cint has completed its platform integration with P2Sample, which it acquired last year. The combination enables Cint to offer access to more than 100 million respondents.

P2Sample had an active panel of over 60 million members, based in more than 150 countries, prior to its acquisition by Cint last August. At the time, Cint said the deal would also provide access to P2's more than 200 supplier relationships; while integrating the technologies would give it programmatic access to sample demand, more than 100 API integrations, and advanced AI-based fraud detection capabilities.

With the two technology platforms now combined, the demand side includes P2Sample's demand-API, which integrates with other third-party platforms; while on the supply side, users can tap into P2Sample's APIs and toolkit, including its yield management, AI-fraud detection and dynamic profiling. Global teams were already integrated and working together by the end of 2019, and Mathijs de Jong, former CEO of P2Sample, now serves as part of Cint's leadership team.

Cint CEO Tom Buehlmann (pictured) comments: 'This combined technology provides a foundation that delivers better outcomes across the board. From our massive global reach all the way to our dynamic approach to fraud detection, the Cint platform provides a scalable, optimised insights solution. To have completed the integration within the timeframe we have also speaks volumes to the alignment amongst the two teams coming together, culturally and philosophically'.

Web site: www.cint.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.