Maria Perez Named NA Head of Ipsos.Digital Platform

Ipsos has named Maria Perez as Head of its self-service research platform Ipsos.Digital in North America.

Launched at the end of last year, Ipsos.Digital provides access to the global group's online panels of consumers and 'other publics', enabling users first to identify their audience, then launch their study in just a few clicks. Automated online and exportable reports are received within a matter of hours, through dashboards, native PowerPoint, PDF and a cross tabulation tool. The platform also contains a range of solutions including DIY research tool FastFacts, through which users can build their own questionnaire; and clients can also choose from more than 700 pre-defined sample targets, or create their own.

Perez (pictured) joined Ipsos in 2010, during the acquisition of hi-tech entertainment research specialist OTX, and most recently held the position of Senior Vice President for specialist data and delivery business Ipsos Observer. Pierre Le Manh, Global Deputy CEO and Chief Exec for North America, comments: 'Giving our promising talents an opportunity to contribute to the transformation of our industry is a priority for Ipsos. Maria will bring to the fast development of our Ipsos.Digital platform her energy, her deep knowledge of project execution and her commitment to client satisfaction'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.