InMobi Hires and Upgrades Offer in SE Asia

Mobile marketing and ad platform InMobi has expanded its product offerings, leadership team and local footprint in Southeast Asia.

InMobi, which acquired mobile data and targeting company Pinsight Media, from telecoms giant Sprint in October 2018, recently established a holding company structure with its three core businesses - IMC (InMobi Marketing Cloud), Glance and TruFactor. IMC now offers a unified solution for CMOs and others to understand, identify, acquire and engage consumers, including mobile market research via the Pulse brand, and media platforms Audiences, DSP and Exchange. MD Asia Pacific Vasuta Agarwal (pictured) says the new offerings 'will help brands and marketers better understand their consumers through near real-time insights and act on them to deliver a personalized experience throughout the customer journey'. She adds: 'The IMC offerings are built on the pillars of quality, transparency and performance. Our partnership with marquee publishers across OTT, gaming and news apps such as Viu, iFlix, True, ABS-CBN group, Detik, Nestia provides brands the premium audience and scale they seek for their in-app advertising objectives'.

In Southeast Asia, InMobi covers some 200m+ smartphone users, having expanded into Thailand and Vietnam late last year - rapid growth has been based around heavy localisation, and the leadership team has now been further strengthened with two appointments. Purwa Jain, a veteran of brands including Hooq and Pokkt, joins as Director for Brand, Agency & Programmatic business; while Sudhanshu Saxena takes an enhanced role as Director - Strategic Partnerships, SEA.

Rishi Bedi, VP of Business and Operations in South East Asia, Korea and Japan comments: 'Each of these leaders bring diverse and unique experiences from their previous roles, enabling brands in South East Asia to succeed with unique insights and support on their marketing and advertising strategies'.

Web site: www.inmobi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.