Consumer Insight Platform Digsite Hires Four in US

In the US, consumer insights platform Digsite has appointed Tom Hauge as Business Development Director, while Amy Elkes joins as Director of Research and Consulting Services, Andrea Johnston as Marketing Research Community Specialist, and Lauren Dorothy as Product Analyst.

The firm is based in Madison, Wisconsin and offers a platform through which marketing, customer experience and innovation teams can engage with targeted groups of consumers to test and develop new products, services, and brand communication. Hauge (pictured) joins from consumer insight specialist Numerator, where he served as Sales Director, having previously held the same title at consumer panel provider InfoScout, prior to its merger with Market Track to become Numerator. Earlier, he was VP of Client Solutions at BIGresearch (now Prosper Insights), and he worked for Nielsen as Associate Client Manager. During his career, he also held client-side roles including category management positions at Energizer, Philips, and Kendal King Group; and he served as Director of Customer Insights at Eastman Outdoors.

Elkes joins with more than twenty years' consumer insights experience, gained in roles at Stonyfield and Pfizer; Johnson was previously a Shopper Insights Specialist at Southeastern Grocers; and Dorothy most recently worked as a Business Analyst at First Service Credit Union.

Commenting on the appointments, co-founder and CEO Monika Wingate, comments: 'Digsite has expanded our team to address the growing demand for agile market research and integrated digital qualitative services. It is a great privilege to bring on outstanding new talent during the Covid-19 pandemic. We are proud of the ongoing commitment our customers have made to market research and innovation'.

Web site: www.digsite.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.