Survey Platform aytm Hires for Two New Roles

Consumer insight platform aytm (Ask Your Target Market) has appointed Sarah Snudden as VP, Digital Transformation and Dale Gilliam as Director of Product Strategy, both new roles.

US-based aytm combines access to more than 60m panellists with a DIY survey interface including drag and drop programming for compiling, launching and analysing surveys.

Snudden's experience comes from client side CPG insight leadership roles at firms including Clorox, Seventh Generation, and Keurig Dr. Pepper, and includes responsibility for cross-functional insights coordination and directing insights process transformation. In her new role, she will head a group focused on helping aytm clients adopt agile insights technology solutions.

Gilliam was previously the founder and CEO of Troubadour Research and Consulting; and worked earlier in competitive intelligence, panel research management, business intelligence and data science. In his new role, he will lead a team focused on co-innovation, delivering value in response to client needs while developing the aytm platform to fit new and evolving landscapes.

COO Shanon Adams says of Snudden: 'Sarah is a true insights innovator and force for driving better, faster, and more actionable brand guidance. She's been a friend to aytm for many years. As a champion of consumer empathy, focused on understanding and influencing consumer behavior, she's a perfect fit for our unique culture'. CEO Lev Mazin says he first encountered Gilliam eight years ago when he was setting up Troubador, and comments: 'Dale is a unique researcher who combines entrepreneurial passion with strong hands-on statistical skills and deeply rooted Market Research integrity with a desire to innovate. We're so excited to welcome him to the aytm family!'

Web site: www.aytm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.