Truthify Names New CEO

In New York, consumer emotion analytics platform Truthify has appointed Justin Wisz as Chief Executive Officer, replacing co-founder Kevin Knull who now serves as Executive Chairman. The firm has also closed a $1.3m private funding round, with participation from Wisz.

Truthify uses artificial intelligence and deep learning to understand mass communication on mobile devices. With viewers' permission, it reads micro-expressions - the small, involuntary movements of muscles in a person's face - to identify and map the emotions experienced when watching a video on their phone. The firm's Earn Per View model then gives brands, content creators and researchers the ability to motivate consumers to view videos that are 30 seconds or less, by compensating them in an immediate micro-transaction in exchange for their reaction data.

Wisz (pictured) joins after co-founding and leading AI content marketing platform Vestorly, which uses data science to curate and deliver content on behalf of marketers. Earlier, he co-founded digital marketing agency AdvisorLeap. Knull comments on the appointment: 'We're very pleased to have Justin join and lead Truthify's efforts. His executive leadership, venture investment and Board experience in the areas of AI, consumer intelligence and digital marketing bring the perfect skill set for the company's launch of Earn Per View'.

Web site: www.truthify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.