Magid Names SVP of Growth Strategy

US-based strategy and custom research firm Magid has hired Tiffany Vasilchik as Senior Vice President of Growth Strategy in its Consumer & Commercial Brands practice. She will be based in New York City.

The company, which was founded by television 'news doctor' Frank N Magid in 1957, studies how human behavior is affected by content and advertising across traditional and new media platforms. Vasilchik (pictured) joins from brand consultancy Landor, where she served as Chief Growth Officer. Before this she held senior leadership, partner roles with marketing strategy firms including Prophet, Fahrenheit 212, and Faith Popcorn's BrainReserve, where she latterly focused on developing trend-based, future-focused solutions and insights. She began her career in brand management at PepsiCo and Nabisco.

Craig Wax, EVP and Head of Magid's Consumer & Commercial Brands practice, says of the appointment: 'Tiffany's strong commitment to helping brands grow is just one of the many reasons we are excited to welcome her to Magid. Her experience as a brand marketer and growth consultant across a wide range of industries gives her a depth of perspective and ability to deliver unique, actionable insights to Magid clients'.

Web site: www.magid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.