Havas Launches Dedicated CX Network

Marcoms group Havas Creative has launched an international customer experience (CX) network, dedicated to delivering brand experiences across the entire customer journey.

The network brings together more than 1200 people from twenty of Havas Creative's agency groups and local agencies - including digital transformation agency ekino; CX specialist BETC FullSix; customer engagement firm Havas helia; and CX specialists from across the broader group. Havas CX will span eighteen 'Havas Villages' around the world, with hubs in London, Paris, New York and Mumbai.

Havas says the new network's competitive advantage lies in its ability to combine CX expertise with the group's insights into modern consumers, via its proprietary Meaningful Brands study of 350,000 consumers, its Prosumer studies of 'leading edge' consumers, and its X Index - a new barometer for measuring and managing customer experience.

Havas CX will be led by ekino founder Yann Doussot (pictured), in the role of Global COO, and overseen by an executive committee. Yannick Bolloré, Chairman and CEO Havas Group, comments: 'Having pursued an acquisition strategy of cutting-edge agencies in the customer engagement space over recent years, we feel the time is right to unify our agencies under one joined-up, global network brand. In Havas CX, we believe we have the most comprehensive customer engagement proposition the industry has to offer - and it's one we intend to continue to strengthen by hiring top talent and making further best-in-class acquisitions'.

Web site: www.havascx.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.