The Behavioural Architects Hires Four in UK

In the UK, The Behavioural Architects (TBA) has appointed four new employees: Dipesh Mistry as Senior Strategic Consultant, Alisa Hearn as Strategic Consultant, and Sophie Ainsworth and Veronica Beecham as Junior Strategic Consultants.

TBA, which was launched in 2011 and has offices in London, Oxford, New York, Shanghai, Sydney, and Melbourne, uses behavioural economics and behavioural sciences to help companies better understand and influence consumer behaviour. Mistry joins from full-service agency Northstar Research, where he was an SRE in the quant team. With a BSc in Neuropsychology and an MSc in Brain Imaging and Cognitive Neuroscience, Mistry has more than five years' experience applying non-conscious and behavioural science techniques to commercial challenges.

Hearn joins from Hall and Partners, where she worked in both the firm's Health and Consumer divisions. Ainsworth most recently worked at Enders Analysis, specializing in the media and broadcasting sector; and Beecham previously worked for two start-up companies: Pip and Nuts and Ember Foods.

Commenting on the appointments, UK Managing Partner Gill O'Hanlon said: 'The challenging 2020 has clearly shown the power of behavioural science to help clients navigate a complex world and we are seeing significant growth around the world. We are delighted to have attracted four extremely talented individuals to further our growth.'

Web site: www.thebearchitects.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.