Three New Senior Roles at W2O

Healthcare analytics and insights firm W2O has created three new leadership roles: Jo Ann Saitta as Global Chief Digital Officer, Marcos Mendell as EVP Health Platform Innovation, and Larry Mickelberg as Group President, Technology and Engagement.

W2O, which was founded by Jim Weiss in 2001 and now employs around 1,500 people, applies proprietary analytics to build insights powering ideas and innovation for the sector. The firm says the latest appointments complement the formation of its new Healthcare Technology business, with the acquisitions earlier this month of machine learning and real-world data specialists Swoop and IPM.ai.

Saitta will lead the development of W2O's omnichannel performance marketing capabilities, with a focus on activating audience insights through technology and data strategies. She joins from Omnicom Health Group, where she held the same title and oversaw the technology center of excellence, including the setting up of digital health partnerships with the likes of IBM Watson, Google and Apple. Before this, she was CIO of a contract commercialization organization and held various technology roles at IBM.

Mendell will create and lead digital capabilities and solutions at-scale through custom, adtech and martech platforms. He worked previously as Global Lead, Commercial and Omnichannel Solutions at Syneos Health, after almost eleven years at Pfizer, latterly as U.S. Business Intelligence Lead. Early in his career he worked in account and project management roles at Agency.com, Organic and Wunderman Thompson.

Mickelberg will focus on digitizing the commercial vision and strategy for W2O's creative business, 21GRAMS. He joins from Deloitte Digital, where he was a Managing Director and U.S. Practice Leader, Advertising and Experience for life sciences clients. Earlier he worked as a global Partner and Chief Digital Officer at Havas Health, and on the founding executive team at Digitas Health as EVP of strategy and development.

President, CRM and Marketing Solutions David Magrini says the hires 'complement the robust capabilities W2O has to guide clients in the midst of digital transformation', adding: 'These leaders bring the right mix of digital, technology and marketing expertise to help our clients navigate today's - and the future - environment'. Bob Blink, Group President of 21GRAMS, comments: 'This expanded digital leadership, combined with the power of W2O's data and analytics, gives us precision targeting and segmentation for modern healthcare advertising. Our mantra is using insights to evolve healthcare marketing and continue to be first at what's next'.

The group is online at www.w2ogroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.