AMC Global Hires VP of Insights & Strategy

US-based custom market research firm AMC Global has appointed long time GfK exec Christien Little as Vice President of Insights & Strategy.

Headquartered in Blue Bell, PA, the company specializes in launch strategies and brand tracking, offering a suite of products including the proprietary PFU (Purchaser Follow-up) tool, which captures insights from real purchasers of new or restaged products immediately following launch. Little (pictured) joins with more than twenty years of qual and quant experience. Her background includes serving on the executive team of GfK, where she worked for nineteen years, and she was most recently Vice President at Lieberman Research Worldwide (LRW).

In her new role, Little will handle account management and strategy for some of AMC's biggest clients, while fostering growth and development within the team. Commenting on the appointment, EVP Shira Horn said: 'We have been fortunate to be able to expand our team over the past year to meet client growth and to tackle complex projects. Christien is a natural leader who has seen it all and done it all during her many years of work in research, and she will be key to ensuring project success for our clients and smart growth for our team'.

Web site: www.amcglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.