BBC Studios Creates Audience Insight Leadership Role

In London, the BBC's commercial subsidiary BBC Studios has hired Penny Brough for a newly created SVP role, leading the Brand Marketing and Audience Insight team. She takes up the position on 7th June.

BBC Studios creates, develops, produces, distributes, broadcasts, finances, and sells content around the world. Its Brands and Marketing division oversees the brand management and marketing of a franchise portfolio which includes titles such as Doctor Who, Top Gear and Strictly Come Dancing.

Brough (pictured) joins with a remit to ensure the Marketing and Audiences team deliver 'world class insight', while engaging customers and consumers. She is currently interim Head of Marketing for broadcaster Channel 4. Before this, she served as SVP, Chief Marketing Officer at ViacomCBS, and she was Head of Consumer Communications at Vodaphone. Earlier, she held account director roles at agencies Fallon, Widen + Kennedy, and Young & Rubicam.

In her new position, Brough will work with senior editorial and sales staff, as well as partners. She will report to CMO Nicki Sheard, who comments: 'This is a new role which, for the first time, brings together all of our marketing and audiences work into a single team and I'm delighted that Penny's joining to lead it. In the face of rapidly changing audience habits and industry dynamics, this team's remit to drive awareness, understanding, value and demand for our brands and output globally has never been more critical'.

Web site: www.bbcstudios.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.