in4mation insights Hires Client Services Senior Director

US-based data modeling and analytics provider in4mation insights has appointed advanced analytics specialist Keith Wulinsky as Senior Director of Client Services.

The firm offers expertise in econometrics and the practical application of hierarchical Bayesian models to solve marketing and optimization challenges. Large and disparate datasets are used to develop new marketing and pricing optimization models, and the firm specializes in marketing performance accountability, providing roadmaps for ROI in two areas: marketing growth analytics (media mix modeling, attribution) and revenue growth analytics (price elasticity modeling, forecasting).

Wulinsky (pictured) joins with more than twenty years' experience of advanced analytics, shopper insights, corporate/brand strategy, media planning, and forecasting. Most recently he was Senior Manager, Advanced Analytics for Edgewell Personal Care, before which he worked for Energizer Personal Care as Senior Manager CSM (Customer Shopper Marketing). Earlier, he held senior advanced analytics positions at Sun Products Corporation and The Hershey Company, and he was Director, Client Solutions at IRI.

Commenting on the appointment, co-founder Mark Garratt said: 'It is rare to find someone who possesses the critical values that ensure client service success in an analytics firm like ours: genuine analytics prowess, especially in approaches as unique as the hierarchical Bayesian techniques we apply to modeling and optimization; a passion for leading and developing a high-performing client services team; the relentless commitment to service of clients; and the entrepreneurial zeal to always be looking forward to innovative ways to meeting clients' evolving needs. We are lucky to have Keith on the team'.

Web site: www.in4ins.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.