AdImpact Hires Former Nielsen Exec

In the US, competitive ad intelligence company AdImpact has appointed former Nielsen exec Dwight Green as Chief Business Officer, tasked with helping guide the company's leadership team.

AdImpact tracks and analyzes advertising occurrence and expenditure data across traditional, digital and emerging media channels, capturing more than one million TV ad occurrences daily in real time and retaining an ad library of over 350,000 unique creatives covering more than 41,000 brands and advertisers. This is used to monitor competitor ad occurrences, spending, messaging and creative.

Green (pictured) joins with twenty years of experience, driving business across audience targeting, attribution, identity resolution, ad intelligence and other solutions for firms including Nielsen, WPP and financial services company Deluxe Corporation. Most recently, he served as General Manager and SVP at Deluxe, helping to monetize the firm's audience data, analytic insights and other digital media assets. Previously he was the General Manager and VP of Digital Products & Strategy at Nielsen, supporting the development of its audience targeting solution, using data sets such as PRIZM segmentation, TV viewing and CPG purchase insights.

Commenting on the appointment, CEO Kyle Roberts said: 'Dwight has a proven track record of success where martech meets advertising and data. His perspective from exposure to hundreds of business models is invaluable. He is helping to build the future of ad intelligence at AdImpact'.

Web site: www.adimpact.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.