ANZ Opening for Pathmatics

Santa Monica, California-based ad intelligence company Pathmatics is expanding to Australia and New Zealand, appointing Eugene Du Plessis to lead the new division as Regional Director.

Pathmatics, formed in 2011 and acquired last month by mobile app market intelligence and insights provider Sensor Tower, provides users with data on how their competitors are spending on ads across digital, video, display and mobile, as well as Facebook advertising intelligence. Its flagship Explorer platform was previously offered in the region via a partnership with Nielsen, but has not been available direct until now.

Du Plessis joins from Nielsen Australia, where he has spent the last six years in roles including Commercial Director. Pathmatics social tracking now reports on Facebook advertising in 11 countries around the globe, also including the USA, Canada, Mexico, Brazil, the UK, Spain, France, Italy and Germany.

Pathmatics co-founder and CEO Gabe Gottlieb (pictured) says: 'As the world increasingly shifts to digital, it's imperative that companies can quickly understand the strategies of their competitors, and the greater digital marketing ecosystem. Until now, there has been a lack of transparency into Australia and New Zealand's digital and social ad landscape, so we're thrilled to be giving marketers and brands with a presence in each market the ability to make more informed decisions about how they invest their advertising dollars'.

With the launch, Pathmatics has published details of the top advertisers in Australia over the past 12 months, with the top three places taken by Procter & Gamble, Hungry Jack's and SingTel (& Optus) - all estimated to spend more than $24m across Facebook and Google ads; whilst in New Zealand the top three are Procter & Gamble, Warehouse Group Limited and Mondelez International, estimated to spend just under $9m between them.

Web site: www.pathmatics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.