InsightsNow Hires Team Leader

In the US, behavioral research firm InsightsNow has hired long-time Coca-Cola exec Kristin Wright to manage its Research and Insights team.

InsightsNow uses custom solutions and DIY tools based on proprietary behavioral frameworks to support clients' marketing, branding and product development decisions. Wright (pictured) joins as Vice President of Research and Insights with a background of driving product innovation and research in the food industry. Most recently, she served as a leader of External Technology Acquisition and Technical Consumer Research at The Coca-Cola Company, where she worked for 24 years. Before this, she was a Sensory Analyst at Nestlé and Associate Scientist at The Häagen-Daaz Company.

In her new position, Wright is tasked with driving strategic company growth and managing custom client research, as well as growing the team. Chief Research Officer Greg Stucky comments: 'Kristin's track record and ability to balance her roles as strategist, manager and researcher are key skills to support and grow our team. Her passion for efficient, effective, exciting, and educational research match the overall ethos of InsightsNow and we look forward to serving our clients even better with her expertise and experience'.

Web site: www.insightsnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.