Grey China Hires Leader for Centre of Intelligence

Advertising and marketing business Grey Group China has appointed Kathy Liu to head up its Centre of Intelligence.

Liu (pictured) joins as Head of Strategy from TBWA\Media Arts Lab Shanghai, where she was strategy lead for Apple's iPhone business in China. Prior to this, she held senior planning roles at Ogilvy & Mather and DDB China, having begun her career at Saatchi and Saatchi in Taiwan, before moving to roles at Ideata and BenQ Corporation.

In her new position, Liu will lead the Centre of Intelligence, which comprises brand and digital planners, strategy consultants, and data analytics - combining insights, data and creativity to deliver 'holistic' planning and strategic capabilities. Grey Group China CEO Sharlene Wu comments: 'Kathy is a well-respected agency thought leader who leverages her deep knowledge of popular culture and consumer behaviour to make the work compelling for local and global clients. Knowing how to weave this into insightful strategies is an exciting fit for Grey and our ambition to produce famously effective work.'

Web site: www.grey.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.