Zinklar Hires Kantar's Ignasi Fernández as CMO

In Barcelona, market research platform Zinklar has appointed long-time Kantar exec Ignasi Fernández as Chief Marketing Officer, to help consolidate the firm's international presence in key markets including Europe, the US and Latin America.

Zinklar converts market research into a daily solution for companies globally, with its product purchased from market research agencies through an annual subscription. More than 200 multinationals from a variety of industries use Zinklar to gain consumer insights. Fernández joins after more than twenty years of experience in senior management roles at Kantar, including serving as Global CMO of the Insights and Consumer Panels divisions, and the relaunch of the brand's research eCommerce. Earlier, he led the marketing for Kantar's Worldpanel division, overseeing a team of 40 marketers across the world, and he spent seven years at TNS, latterly as Head of Corporate Communications.

In his new role, Fernández will build and lead the Marketing team. Founder and co-CEO Borja Ormaechea comments: 'Being able to attract the best talent, such as Ignasi, from large traditional agencies, confirms that Zinklar is on the right side of disruption and is leading the market globally. With Ignasi on the team, Zinklar can continue to position ourselves as the leading SaaS platform of consumer insights globally, providing a competitive advantage for all our subscribed customers'.

Web site: www.zinklar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.