Team One Hires First Chief Data Officer

In the US, Publicis-owned integrated media, digital and communications agency Team One has hired Prachi Priya for the newly created role of Chief Data Officer.

Headquartered in Los Angeles, Team One applies its knowledge of global affluent consumers for premium brand clients. The firm's in-house virtual reality lab experiments and explores the best way to 'tell brand stories' through VT, and its Legacy Lab think tank investigates methods for long-term brand building.

Priya (pictured) joins after nearly five years as VP, Data and Analytics at Wunderman Thompson, leading the firm's data practice across three offices in California. Prior to this she was Director of Marketing Strategy & Analytics at Life Time, and Manager, Market Strategy and Intelligence at UnitedHealthcare, having begun her career as an Account Planner at Draftfcb.

In her new role, Priya will lead a team of data scientists and analysts across the group, and oversee the agency's media, CRM, digital, social analytics and business outcomes teams. CEO Julie Michael comments: 'Prachi brings more than eighteen years of forward-thinking, inclusive leadership, agile data innovation, and data-driven intelligence to Team One, as well as a demonstrated commitment to developing people, differentiating business strategies, and sustaining customer growth. Now, she has two objectives in front of her: ensure our clients keep data at the center of their business transformation models and inspire our teams and work through data intelligence and insights'.

Web site: www.teamone-usa.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.