One Minute to Midnight Expands US and UK Teams

Human insights consultancy One Minute to Midnight (OMTM) has hired two new Research Managers - Amalia Webber in New York and Emily Hoong in London.

Launched in 2016 by Olive Insight co-founder Paul Laver and Tuned in Research co-founder Douglas Dunn, qual-led OMTM uses a gamification approach to a human values model, to provide brands with appreciation of what drives their audiences. Last year, the firm opened its Americas office in New York, led by former Thinktank partner Andy Cooper.

Webber joins the NYC team from entertainment insights business MarketCast, where she latterly served as Senior Research Analyst. In her new role, she is tasked with leading research projects, helping the business development team acquire new clients in the Americas, and growing the agency's US footprint. In London, Hoong was previously an SRE at See Research, having begun her MR career as a Research Associate at LRWTonic. She joins with an understanding of Asian cultures, having grown up in Malaysia and Hong Kong.

Commenting on the appointments, Dunn said: 'Amalia and Emily are fantastic additions to our growing teams in New York and London as we expand our business. Together they have worked with some of the world's biggest brands to help them form more meaningful connections with people. It's fantastic to welcome these talented new team members on board and we know they will be instrumental in supporting our growing list of global clients on both sides of the pond.'

Web site: www.oneminutetomidnight.life .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.