Former Deliveroo Insight Man Joins Access Intelligence

In the UK, media and audience insight specialist Access Intelligence Group has appointed former Deliveroo exec Jake Steadman as Global Vice President of Insights.

Access Intelligence provides marketing insight to support strategy, reputation management and engagement initiatives. The firm's portfolio includes Vuelio, delivering monitoring, insight, engagement and evaluation tools for politics, editorial and social media; audience intelligence and social media listening platform Pulsar; and ResponseSource, a network that connects media and influencers. Earlier this year, the group acquired media intelligence and analysis firm Isentia for $AUD 35.6m (£19.4m).

Steadman (pictured) joins from online food delivery company Deliveroo, where he served as Global VP, Customer Insight & User Research, prior to which, he spent more than six years at Twitter, latterly in the role of Senior Director, Insights & Analytics (International). Earlier, Steadman was Head of Real Time Research at O2 UK, Associate Project Director at Kantar, and a Project Manager at Quadrangle. Additionally, he is a main Board member of the Market Research Society, a member of the MRS Delphi Group and of the MRS D&I Council.

In his new role, Steadman will lead the Global Research team, and oversee the integration of Isentia's media insight capabilities with Pulsar. COO Tom Golding comments: 'Under Jake's stewardship there is huge potential for the business to become the leading global provider, creating the next generation of media intelligence.'

Web site: www.accessintelligence.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.