GfK Appoints Former Kantar Exec Marie Minyo

GfK has appointed longstanding WPP consumer researcher Marie Minyo as VP and Account Director on its client-facing Commercial team in the US.

She joins from global branding agency Landor, where she was Executive Director, Client Services, leading B2B and B2C client relationships from proposal to final brand launch and activation. Earlier she worked in a variety of roles at Kantar, including Senior Vice President at Millward Brown, focusing on brand and advertising resarch; and account leadership positions at InsightExpress and TNS, focusing on custom research across CPG and financial services.

Tom Neri, GfK's Commercial Director for Marketing and Consumer Intelligence in the US, says the new arrival 'brings a powerful understanding of clients' challenges and needs to this important role'. He adds: 'She has earned the respect of a host of customers and colleagues alike and is a sought-after thought leader in branding and strategic decision making. We feel she makes a perfect addition to a team strongly focused on helping clients grow and drive revenue in even difficult times'.

Web site: www.gfk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.