La Brooy Named Shapiro+Raj Life Sciences Practice Leader

In the US, brand and marketing insights company Shapiro+Raj has promoted Lisa La Brooy to the role of Senior Vice President, leading the company's Life Sciences practice.

Headquartered in Chicago, with additional offices in New York and Pune, India, Shapiro+Raj was formed in 2014 when business transformation specialist Zain Raj acquired a majority interest in independent MR firm Shapiro. La Brooy (pictured) joined in 2016 as Insights and Strategy Director of its Health Wellness Practice (formerly known as CarbonSix), and more recently, served as VP, in charge of the New York Office. Earlier she worked for Hall & Partners as Strategy Director, and Forethought Research as Senior Insights Consultant, having begun her career at Research International.

In her new role, La Brooy will lead client teams for the firm's pharmaceutical, health and wellness clients. She will also be involved in identifying and developing methodological innovations in collaboration with S+R's Brand Strategy group, while collaborating with other colleagues to expand the firms' Digital Insights and Intelligence practice.

Commenting on the promotion, Raj said: 'Lisa has been a terrific leader in bringing our mission of delivering market-ready insights to life. Using innovative methods inspired by behavioral sciences and empowered by our tech platforms, she has sparked transformative outcomes for our clients. This promotion is a recognition of her leadership and ability to make an impact as Shapiro+Raj continues to grow.'

Web site: www.shapiroraj.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.