Norstat Opens Viennese Office

European data collection provider Norstat has entered the Austrian market by opening an office in Vienna, to be headed up by Country Manager Matthias Höbarth.

Norstat collects data via large representative proprietary consumer panels, as well as telephone, personal interviews, focus groups, postal and mystery shopping; and delivers it in 'all traditional formats' as well as in visualization dashboards and directly via APIs.

Höbarth (pictured) takes responsibility for driving the expansion of the Austrian business, which further solidifies the group's presence in the DACH region - he will be assisted by Sebastian Sorger, Managing Director of Norstat Germany. Höbarth brings more than ten years of experience from leadership roles in the professional services market, specialising in the use of data and innovative technologies within marketing and sales. Most recently, he was Head of Busines Development at Purpur Media GmbH, and earlier he worked for KURUER.at, MediaCom and Dentsu Aegis Network Austria GmbH.

Sorger comments: 'Matthias Höbarth's extensive experience with creating and implementing new business models, building business fields as well as scaling data-driven products makes him the perfect candidate to lead our Austrian operations. His expertise in dealing with key accounts and implementing innovative digital technologies will be key to grow and drive our Austrian business going forward'.

Norstat was established in Norway in 1997 and has since grown its geographical presence to include the whole of the Nordics and Baltic states plus Poland, Germany, the UK, France, the Netherlands, Switzerland and Italy.

"With a population of around nine million, Austria is an important German-speaking market. We have experienced increased demand from the Austrian market in recent years and by opening a local office, we aim to get even closer to our Austrian customers and offer them the best possible services. We have a long-term commitment to the Austrian and we are confident that our high-quality products and services will materialize in a leading market position and a strong local brand. As an experienced manager, Matthias Höbarth is the ideal person to take on this exciting challenge', says Erling Eriksen, CEO of Norstat Group.

The firm is online at www.norstatgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.