Mavrck Adds Three to Senior Team

Influencer marketing platform Mavrck has added three to its executive leadership team, including former Adobe exec Natasha Mooney Walton as Vice President of Product.

Boston-based Mavrck uses a proprietary 'influencer activation engine' to identify and activate brands' most influential customers across social media networks at scale, focusing on existing customers it calls 'micro-influencers'. It also offers access to a tool called Fan Grader, to track engagement with a brand's Facebook page, and identify its top 100 most engaged fans; and it provides a number of automated tools to help combat influencer fraud.

Mooney Walton (pictured), joins from software giant Adobe, where she served as Group Product Manager, following the group's acquisition of social media marketing firm Livefyre where she was the first Head of Product and Design. Haiyang Li joins as Senior Vice President of Engineering, with more than 20+ years of experience, and having been a member of the founding team at HR solution Salary.com, responsible for leading the technological vision, delivery and global engineering teams. Lastly, Andy Antos has been named SVP of Finance, after most recently serving as the Finance Lead for Twitter's data licensing business.

Lyle Stevens, co-founder and CEO of Mavrck, comments: 'We are thrilled to welcome Natasha, Haiyang and Andy to the team. Their experience, expertise and leadership will accelerate the next chapter of fast growth, innovation and expansion for Mavrck. With these executive additions, we are positioned to define a new class of enterprise software that powers social proof at scale, and is bigger than just influencer marketing'.

Web site: www.mavrck.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.