Integral Ad Science Names EMEA MD

Digital media measurement firm Integral Ad Science (IAS) has appointed former Yahoo! exec Csaba Szabo as Managing Director, EMEA, based in London.

Headquartered in New York City, IAS is known for its TRAQ Scores (TRue Advertising Quality), which evaluate the quality of media environments. The firm is accredited by the Media Rating Council for impression and viewability measurement and the reporting of display and video ads across Facebook and Instagram; for its cross-platform SIVT detection (Sophisticated Invalid Traffic), as well as for viewable ad impression measurement.

Szabo (pictured) joins with more than fifteen years' experience of scaling global software and technology companies. Most recently, he was the VP, EMEA at stock photo provider Shutterstock, before which he spent seven years at Yahoo!, helping drive the European sales strategy for mid-market and resellers in the role of Senior Commercial Director, EMEA. Earlier in his career, he worked for telecoms group Orange as Pricing Manager.

In his new role, Szabo reports to Chance Johnson, Chief Revenue Officer, who comments: 'Csaba's passion for technology and data, combined with his wealth of experience growing international teams, make him a great fit for IAS. With Csaba at the helm of our EMEA team, we will continue to deliver more products that our customers need in this region, while delivering excellent service'.

Web site: www.integralads.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.