Kantar Boosts Australian Offer

Kantar has announced senior appointments to strengthen its team in Australia. Straford Rodrigues returns from NA as Head of Media and Marketing Effectiveness; Lee Catlin joins as Senior Director, CX; and Head of Creative Irene Joshy has moved back to Melbourne from Singapore.

Rodrigues will be based in Sydney and brings experience in research, media and analytics from roles in the UK, US, Singapore and Australia. Catlin, also in Sydney, is an expert in human-centred design and behavioural economics; while Joshy, who joined the Group in June 2021, brings global experience in academia, social anthropology, semiotics, strategic planning, insights and advertising.

Kantar's ANZ MD Insights Jon Foged comments: 'Straford Rodrigues brings to Kantar a unique mix of media, analytics and team leadership experience, coupled with a proven track record of delivering commercial success. Leveraging his experiences in the US, he is leading our clients to embed a total marketing ROI within their business.

'Customer experience is a highly relevant and challenging business issue for our clients, and one with considerable opportunity when combined with a brand lens. The addition of Lee Catlin coupled with our Head of CX Maree Taylor delivers a CX powerhouse to support clients to understand how their brand promise delivers to the customer experience and if the customer experience reflects the brand promise.

'I am also thrilled to have Irene with us on the ground in Australia. She has already had a significant impact on growing our clients' businesses with informed powerful strategies through the lens of culture and consumer insights and into early-stage creative development. Irene is hugely client centric, tenacious, has a strong willingness to support both our people and clients, and brings a high dose of energy to our business.'

Group home page: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.