Blue Yonder Hires Two Directors in Leeds

Leeds, UK-based full-service agency Blue Yonder has hired Huw Williams as a Senior Director in its comms specialist division Brand:Lab, and Gemma Baldwin as Insight Director and Team Manager in its Qualitative team.

Blue Yonder also includes R&D insight specialist Sense:lab, and an in-house tech incubator team, which invests company profits in creating insight tech for the core agency. Williams joins with more than twenty years' experience in research, most recently as a Research Director at InSites Consulting, managing relationships with major clients, before which he held the same title at Relish.

Mat Sloan, Head of Brand:Lab, comments: 'Huw is a fantastic addition to the team and brings a wealth of experience as a brand and comms specialist, having worked at Kantar Insights (previously Millward Brown), InSites and Relish. His dedication to driving commercial outcomes for clients is brought to life through his team's 'moments' framework'.

Baldwin joins from Relish Research, where she served as Insight Director and part of the leadership team. In her new role she will manage the Qual team, while working with key clients on strategic initiatives and R&D projects. Karen Schofield, Head of Qual & Head of People Growth Strategy, adds: 'Gemma has great credentials in both R&D and strategic qualitative research, plus significant team management, coaching and training experience, and is a fantastic addition to our growing qual team. I'm looking forward to working closely with her as we continue to grow Blue Yonder's qualitative offer in 2022 and beyond'.

Web site: www.blueyonder.agency .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.