TextNow Hires Walmart's Woo as Analytics Leader

In the US, mobile app TextNow has appointed former Walmart exec Ed Woo as Vice President, Data and Analytics, overseeing the analytics function, which includes business analytics, data science, data engineering and data strategy.

With offices in San Francisco, Waterloo and Portland, TextNow offers a free phone service in the US, and the firm's app has been downloaded more than 200 million times globally. Woo (pictured) joins with more than twenty years' experience, most recently as VP, Analytics at Walmart Connect, the retailer's advertising arm. During this time he led the analytic consultative practice to develop deeper media and first-party shopper insights. Earlier, he was VP, Advanced Analytics at Shutterfly; Director, Data Insights at Yahoo!; AD, Marketing Analytics at Ogilvy; and Manager, Circulation and Campaign Analytics at Staples.

In his new role, Woo will report to Chief Product Officer Dave Chiang, who comments: 'Ed's analytics experience is invaluable as we scale our first-party data and consumer insights capabilities. As we continue to gain a deeper understanding of our customers, we offer a unique opportunity for advertisers looking to reach the coveted Gen Z demographic with programs that greatly outperform traditional digital marketing campaigns'.

Web site: www.textnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.