New Sales Leader for Torfac

Canada-based research tech specialist Torfac has appointed former Branded researcher Vishal Yadav as Senior Director, Client Development, leading the expansion of its Sales team in the EU and APAC.

Previously known as WiseWorks, Torfac has proprietary speciality panels in more than 28 countries, focusing on B2B and harder-to-reach consumer segments, along with a full suite of end-to-end research services. The firm has its headquarters in Toronto and offices in Miami, Singapore and New Delhi.

Yadav brings more than fourteen years of experience in online MR, along with an MBA in Finance and an Engineering qualification, and has worked for firms including Evalueserve, Toluna and Branded Research. As an Assistant Director, Client Development with Branded he managed key accounts and a team of project managers.

In his new role, he will support the organization's Sales strategy and client development. CRO, Nimai Sharma comments: 'I am confident Vishal would be an indispensable addition to the Torfac Sales family. With Vishal's recent past assignment, he is well equipped to drive new client development and expansion in new regions'.

Web site: www.torfac.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.