Senior Data Quality Hire for InnovateMR

US-based sampling tech firm InnovateMR has strengthened its focus on data quality and survey fraud mitigation by appointing Sarah Adkins, a former client, as VP of Quality & Research.

The firm was launched in 2014 by former uSamp leaders Matt Dusig, Gregg Lavin and George Llorens and has grown rapidly in recent years. In early 2021 it announced a platform called The Vision Suite, comprising tools for survey creation, sample procurement, field management, fraud mitigation and 'rapid reporting.

Adkins brings more than two decades of MR industry experience including research, strategic planning, operations management, data analytics and storytelling. She spent nearly ten years at Harris Interactive (now part of Nielsen), then six at Edelman Intelligence as a Research Manager and Director, and three at parent firm Edelman as a Vice President focused on its Trust barometer study. With close involvement throughout with data quality, InnovateMR says she 'understands first-hand the lengths fraudsters will go to circumvent the system'. In her new role Adkins will work closely with both the panel recruitment and research teams to safeguard data quality and combat new and old forms of survey fraud.

InnovateMR CEO Lisa Wilding-Brown explains the hire: 'As the online survey ecosystem has continued to advance in our industry, so have the tactics of fraudsters with nefarious intentions. This requires sample companies and their client partners to work closely together in tandem to increase both survey participant scrutiny and deploy new strategies to mitigate risk. Sarah's addition to the team, as well as our new partnership with Cloud Research and their Sentry tool, ensures that we remain on the cutting edge of survey fraud technology'.

Web site: www.innovatemr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.