The Source Opens Kids and Youth Research Division

In Australia, M&C Saatchi-owned MR agency The Source has launched a kids and youth research and insight division, named after the children's game 'Duck, Duck, Goose'.

Launched in London in 2010, The Source comprises a team of qual and quant researchers, film-makers, strategists and cultural insights analysts. Consultants in the new Duck, Duck, Goose division bring more than twenty years combined experience with kids and young people in NZ, the UK and Australia across sectors including toys and play, food and drink, sports and recreation, education, technology and apparel. The division's offer includes bespoke kids recruitment, specialist expert partners, hands-on qualitative methodologies, kids cultural context and panels and ambassadors.

Leading the division is Rebekah Yock (pictured), Senior Director at The Source, who before joining in 2018 served as Research Director at GalKal, Group Head at Firefish, Senior Qual Researcher at Stimulating World Research, and Qualitative Researcher at Kantar TNS. Source MD Matt Swinson comments: 'Putting children and young people into the research process will make for better, more well-rounded research outcomes. It's as simple as that and we want to help our clients to do it'.

Web site: www.thesourceinsight.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.