Red Rose for RONIN

UK-based data collection firm RONIN International has added an office in Lancaster, serving as a desk research, CATI and digital recruitment hub. With space for around thirty people, the location is part of the offices of RONIN's parent, digital marketer Rippleffect Group.

Established in the UK in 1998, RONIN delivers hard-to-reach opinion leader, expert and 'knowledge proven' participants for qual and quant research across more than 80 countries. The new office is its fourth, alongside London, the US and Germany - and the firm says it plans to open a new digital research, recruitment and CATI facility in Hamburg, in three months' time.

The new Lancaster Digital and CATI hub will combine custom recruitment teams and AI enabled digital recruiters with 'phone and online data collection capabilities, to provide quality verified participants for survey research. Facility Manager Tavis Urquhart (pictured) will be responsible for recruitment, training and client communication. He joined RONIN in 2019 after three years in Melbourne at The Social Research Centre, a subsidiary of the Australian National University.

MD Simon Glanville says the company has 'taken the decision to grow organically, rather than through acquisition, to ensure that industry leading technology is used by data collection experts and is combined with proven traditional approaches... I am excited by the growth and I believe our new Lancaster research facility will enhance our ability to conduct market research with the right people and assist in our development of internal expert network platforms'.

The company's home page is at www.ronin.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.