Promotion for LiveRamp's Clinger

Data platform LiveRamp has promoted Travis Clinger to its leadership team as SVP, Activations and Addressability.

LiveRamp helps clients integrate, manage and activate their data to improve customer experience and business outcomes. Acquired by enterprise data and analytics company Acxiom in 2014, it quickly acquired a pivotal role in the parent firm, and when Acxiom's marketing solutions business was sold to Interpublic in 2018 the remainder of the company took the LiveRamp name. Its full year 2021 revenue was $529m, up 19% year-on-year and putting it firmly in the global top twenty insights & analytics businesses.

The promotion formally adds Activations partnerships to Clinger's existing responsibilities leading the firm's Addressability efforts, which have seen him build a global team across North America, Europe, Latin America and APAC for the roll-out of the firm's Authenticated Traffic Solution (ATS) to 100 countries by the end of 2023. He has also already been involved in a number of key partnership activations.

CEO Scott Howe comments: 'The ecosystem is at a critical crossroads with cookieless on the verge of becoming the default, and LiveRamp is exceptionally well-situated, with more publisher domains than any other authenticated identifier. Travis has been instrumental in this, and moving forward, will continue to be an excellent advocate for our clients, partners and the open Internet'.

Web site: www.liveramp.com .

Pictured: Travis Clinger

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.