LiiV Hires Product / Tech Leader

Media intelligence and data science holding company LiiV Group has hired Vito Covalucci as its first Group Chief Product and Technology Officer.

Founded by James Ingram and Benoit Lagarde, LiiV Group includes media planning and intelligence solutions provider Telmar, audience intelligence platform Helixa, content creation studio Splashlight, and creative intelligence tech developer Splashlight Technologies. The group also provides access to a non-profit organization called the LiiV Center, which focuses on 'unlocking human intelligence for the public good'.

Covalucci (pictured) joins from Capital One Bank, where he served as Head of Product for Enterprise Martech. In this role, he led strategy for web, content experience, user data and oprimization platforms, combining these capabilities for customer acquisition optimized through machine learning engines. He is also co-founder and former Chief Product Officer of Harmonic Vibration, a mobile app enterprise technology developed to draw insights from social media streams.

In his new position, Covalucci will focus on product innovation through integration of technologies from the LiiV Group's family of brands. Commenting on the appointment, Ingram said: 'One of our goals is to offer the highest standard of audience, media, and creative intelligence to the agencies and brands we serve, allowing them to connect deeply with consumers. Vito brings to us the product vision and technology experience needed to accelerate that goal'.

Web site: www.liivgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.