Kenya Office and Hire for Mobile Specialist MDI

Melbourne, Australia-based in-the-moment researcher Mobile Digital Insights (MDI) has opened a new office in Kenya, and has appointed Agnes Odongo as Research Consultant East Africa.

The firm offers fast turnaround and cost-effective mobile device data collection and interrogation using a proprietary platform. Other existing offices are in Cape Town, Johannesburg, Miami, London and Brussels.

Odongo (pictured) arrives with more than fifteen years' experience in consumer MR, from both client and supply side firms in Europe, Africa and the Middle East, in sectors and categories such as beauty and grooming, personal and home care, luury, pharma, OTC and alcohol. She holds a BA Corporate Communication from the University of Nairobi, and a SCRUM porject management certificate from the University of Bern, Switzerland.

Group CEO James Ferguson comments: 'Mobile research continues to see an exponential growth globally. This type of research is in MDI's DNA and in-the-moment mobile research is our core offering... As part of our continued effort to provide the best service to our clients and reinforce our African present, MDI has opened an office in Kenya'.

COO David Somers adds: 'having Agnes on the team is every market research leader's dream. She is one of those rare gems that brings a wealth of research skills with hands-on agency side experience, but also having worked extensively on the client side with some of the largest global brands. She has the interpersonal and communications skills to translate business queries into an appropriate business approach, which leads into the actionable recommendations that clients look for'.

The firm is online at www.mdi-global.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.