Delineate Boosts Senior Team

UK-based insights and data firm Delineate has announced two senior hires, Arun Mylavarapu as VP of Client Success and Simon Sketchley as Head of Data Services.

Founded in 2016 by by James (JT) Turner, Delineate promises clients 'live, accurate and actionable' brand and campaign tracking data to keep them in touch with their customers and speed up their decision-making. In the autumn of 2021 it made the transition for a full SaaS business model, with the launch its Proximity platform - this accesses consumers in more than 130 countries, delivering real time survey data via dashboards and APIs.

Mylavarapu (pictured top) will be responsible for leading the company's overall client success function across a number of key clients. He brings almost two decades of global quant experience, both agency and client side, most recently as Head of Insight and Analytics for First Rate Exchange Services.

Sketchley (picture below) will oversee Delineate's day-to-day operational delivery, having spent almost twenty years in the Loyalty division of Ipsos MORI before moving to YouGov, where as Head of Research he was responsible for the delivery of data services projects including Omnibus, targeted research and international projects.

CEO Ben Leet says of the hires: 'Our business has scaled very rapidly in the last twelve months, and we continue to have ambitious growth plans for the future. The experiences that Arun and Simon both bring will be instrumental in helping us take Delineate onto the next level, and we are excited to have them on this journey with us'.

Web site: www.delineate.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.