Behavioural Architects Names Two New Directors

In the UK, behavioural science consultancy The Behavioural Architects (TBA) has appointed Atticus Research founder Matt Dobbin and former Facebook researcher Andrew Goll as Directors.

TBA, which was launched in 2011 and has offices in London, New York, Shanghai and Sydney, uses behavioural economics and sciences to help companies better understand and influence consumer behaviour. Dobbin (pictured top) joins with more than 25 years' experience across all sectors: he founded qual specialist Atticus in 2011, and ran the business for the next eleven years, before which he spent more than sixteen years at Discovery Research.

Goll (pictured below) is a quantitative researcher who joins from Facebook, and after senior roles at brand and customer insight agency Sparkler, where he latterly served as an Associate Partner. Before this he worked for Omnicom-owned brand and advertising researcher Hall & Partners.

Commenting on the appointments, co-founder Sian Davies said: 'Following a year of strong growth across our offices we're delighted that Matt and Andy have chosen TBA for the next stages of their careers. In this super-competitive environment, it's exciting that TBA's culture and award-winning work continues to attract such amazing talent'.

Web site: www.thebearchitects.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.