Gravity Global Hires for New Insights Role

In London, specialist B2B marketing consultancy Gravity Global has hired brand strategist Stephen Cheliotis for a newly created role, Global Brand Insights Director.

Gravity Global has fifteen offices worldwide, and offers full-service marcoms services including marketing and brand strategy, research and insight, and creative and execution. Its proprietary F.A.B. (Fame. Admiration. Belief.) framework is used to identify what drives growth in market share throughout the customer engagement journey, then assess how the brand is performing against its direct competition at each point in that journey.

Cheliotis (pictured) began his career at brand valuation consultancy Brand Finance in the late 1990s, and has since provided research, trends and strategic branding advice to established and challenger brands across a wide range of B2B and B2C sectors. He currently Chairs the UK Business Superbrands, Consumer Superbrands, and CoolBrands Council - a role which he will continue. In addition, he founded The Brand Network, an insights and event business working with more than 150 global brands, and has run The Centre for Brand Analysis (TCBA) since 2006.

In his new role, Cheliotis oversees a team of data analysts and research strategists, who will source the data necessary to help clients 'outperform their competitors and optimise marketing spend to drive transformational growth.' Commenting on the appointment, CEO Mark Lethbridge said: 'Stephen's deep expertise will bring even more strength and depth to what we can deliver for our clients globally, with F.A.B. helping businesses decode complexity and bring strategy, data, technology, and innovation together to unlock brand performance'.

Web site: www.gravityglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.