Nielsen Veteran Pagen Joins ThinkAnalytics

ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Nielsen exec Matt Pagen as SVP in its ThinkAdvertising team.

Bringing together intelligent search and media content recommendations, the company's Think360 product suite enables video service providers, studios, broadcasters and media companies to deliver personalized content, viewer insights and audience monetization to more than 85 TV operators worldwide. ThinkAnalytics is privately held and jointly headquartered in London and Los Angeles. In May it appointed former TVSquared President Jo Kinsella as Strategic Advisor, Advertising.

Pagen (pictured) brings more than seventeen years of experience from Nielsen, in roles including General Manager of Planning, Analytics and Outcomes and SVP of the ratings giant's Digital Client businesses. His extensive background working with media, social, CTV and ad tech platforms will now be brought to bear on the development of new client partnerships with video service providers in cross-platform advertising.

Company Chairman Eddie Young comments: 'We are pleased to welcome Matt to our expanding team as we continue to position ThinkAdvertising for the future of cross-platform advertising. His wealth of experience and industry knowledge stemming from his career at Nielsen will be pivotal in driving our continued growth and unparalleled value to our customers'.

The firm's home page is at www.thinkanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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