BIA Reappoints Political Ad Analyst Passwaiter

Steve Passwaiter, former General Manager of Kantar's political ad insights division Campaign Media Analysis Group, has rejoined advertising strategy and forecasting firm BIA Advisory Services, in the role of Senior Advisor.

Washington, DC-based BIA advises commercial and political clients on advertising strategy, with a focus on local media, providing cross-platform analytics, forecasts and valuations.

Passwaiter (pictured) spent sixteen years at the company, rising to Vice President of Business Development, before leaving just over ten years ago. In 2015 he joined Kantar, and the following year he became VP and General Manager of its Campaign Media Analysis Group (CMAG), overseeing analytics of political ad spending He later served as Vice President of Growth and Strategy and Senior Adviser at CMAG during its integration into Vivvix.

The company said in a statement: 'Steve will play a vital role in our efforts. We believe he's uniquely positioned to help drive advertising revenue growth across categories.'

The firm is online at www.bia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.