Former Material Methods Chief DeCamp Joins Interpret

Culver City, California-based entertainment, media and tech specialist Interpret has appointed Hilary DeCamp as EVP, Research Design & Analytics. She has worked for twenty-four years at LRW / Material+, most recently as Chief Methodologist.

DeCamp (pictured) brings extensive experience inmethodological innovation and advanced analytics. She joined what was then Lieberman Research Worldwide (LRW) as SVP of Research Methods in January 2001, and has served as Chief Methodologist there and at successor company Material+ since 2018. Earlier in her career she spent more than five years as Associate Director of Market Research at the Los Angeles Times.

In her new role, she is charging with enhancing the firm's methodological excellence, supporting its newest expansion, the Good Entertainment Group; and refining its approaches to advanced analytics, brand tracking, AI-driven methodologies and social listening.

'Hilary's arrival underscores Interpret's commitment to pioneering innovative methodologies, and harnessing advanced analytics to deliver deeper insights for our clients', states CEO Grant Johnson. 'She will assume a transformative role at Interpret, enhancing our methodological rigor and expanding our research capabilities.'

Web site: www.interpretllc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.